Define Your Distinct Identity 
Unearth your unique values, mission, and what differentiates you from the crowd. A well-defined identity serves as the bedrock of an authentic employment brand that resonates with potential candidates and employees, creating a lasting impression. 

Leverage Social Media Amplification 
Social media platforms are your cost-effective megaphones to broadcast your employment brand. Establish engaging profiles on LinkedIn, Twitter, and Instagram, showcasing the vibrant tapestry of your company culture, team camaraderie, and the daily workings that make your startup tick. Foster an active online presence by sharing insightful content, responding promptly to queries, and encouraging employees to share their experiences, transforming them into passionate brand ambassadors. 

Harness the Power of Authentic Employee Testimonials 
Nothing resonates more with potential candidates than the genuine voices of your employees. Encourage team members to share their experiences through written narratives, captivating videos, or even enlightening podcasts. These unfiltered accounts provide a transparent window into your startup's work culture, values, and the potential growth it offers. 

Forge Alliances with Niche Communities 
Venture into online forums and communities that align with your startup's domain and mission. Engage in meaningful conversations, share your industry insights, and establish your startup as a credible thought leader. Through these interactions, you'll organically attract individuals who share your passion and may become valuable additions to your team. 

Command Attention through Content Marketing 
Embark on a content creation journey by initiating a company blog. Populate it with articles encompassing industry trends, breakthroughs, product updates, and invaluable tips for emerging professionals. As you consistently provide value to your audience, you're not just building an employment brand; you're cementing your startup's reputation as a knowledgeable resource and an exciting place to work. 

Conclusion: 
You need not empty your pockets to forge a compelling employment brand. By anchoring your brand in a clear identity, amplifying it through social media, highlighting authentic employee stories, engaging with niche communities, and embarking on a content-driven journey, you pave the way for an enduring employment brand that resonates with the finest talents.